Microelectronics Firm Focuses and Grows 41%
Brilliance Mining™ helped a microelectronics company pinpoint its most profitable niches and showcase its expertise with focused case studies and clear messaging. The result: 41% growth in one year — even in a tough economy.
The Challenge
A highly skilled microelectronics packaging company relied heavily on referrals, which often pulled them into projects outside their core expertise. Margins eroded, workloads swung unpredictably, and the team kept getting pulled away from the work they did best.
Without a clear market focus or a compelling way to communicate their strengths, the firm frequently attracted low-value projects — some of which even lost money. This became a major contributor to the financial strain the company eventually faced, alongside other challenges.
They needed clarity about their most valuable niches, a way to showcase their expertise, and a focused message that attracted the right customers.
The Intervention
Brilliance Mining surfaced the company’s true competitive strengths and identified the niches where they consistently delivered exceptional results.
Working with the engineering team and leadership, we:
- Identified their highest-margin, highest-impact niches
- Uncovered the patterns and success factors behind their best work
- Curated case studies and project photos to showcase these strengths
- Redesigned their marketing presentation with focused, niche-specific slides
- Simplified their messaging so prospects could quickly grasp their value
- Aligned the team around the work that matched their strengths and capabilities
This gave the company a clear filter for what to pursue — and what to decline — eliminating costly distractions.
The Result
With new clarity, the company stopped taking misaligned work and doubled down on the projects where they delivered the greatest value. Internally, alignment and confidence grew. Externally, prospects finally understood why they were the right choice.
The outcome was dramatic: The company grew by 41% in one year, despite operating in a difficult economic environment — proving that when an engineering-driven firm gains focus and communicates its brilliance clearly, growth accelerates even in tough markets.
The Impact
- 41% growth in one year, even in a tough economy
- Higher profitability by avoiding low-value, misaligned projects
- Clear market positioning that attracted the right customers
- Sharper messaging and marketing, powered by slides and case studies
- Fewer distractions and less wasted effort, boosting productivity